Tips for a more productive exhibition

Before The Exhibition

Stand decoration

Your company's products and services need to stand out at the exhibition, and their presentation is crucial. To create an attractive stand that will draw visitors' attention, you can follow these tips:

  • Ensure good and correct lighting.
  • Utilize warm colors, such as green for a natural feel, red for excitement, yellow for optimism, black for authority, white for purity, and blue for peace.
  • Remove physical and psychological barriers that may prevent visitors from entering and create an open space for them.
  • Showcase a moving product on your stand to grab attention.
  • Address the senses by using pleasant fragrances like vanilla or flowers, or by offering hot snacks at different points in your booth to guide visitors towards your stand.


Training, Staff & Technical Staff Skills

Having a staff with good communication skills and technical knowledge about your products and services is crucial for the success of your exhibition. To attract more visitors and create a positive image for your company, it is recommended to invite your customers and potential visitors through various channels such as bulk or personal email, social media, seminars and events.

During the exhibition, it is important to inform visitors about your latest innovations, news and updates about your products and services. You can also organize seminars for your affiliates and customers to provide them with more detailed information.


Products and Services Catalogs

To make the most of your exhibition stand, it's important to have both online and offline catalogs showcasing your products and services in multiple languages, along with detailed information about your company. Additionally, you should prepare a brochure in English or the language of your target country. Utilizing the social media channels of the exhibition can also be beneficial for promoting your company. Consider organizing VIP buyers' travel plans to give your company an extra edge.


Press Releases

You should share your press releases with the exhibition organizers to advertise your products.


During The Exhibition

Correctly recording visitor data and participant statistics is essential. Your booth should have a reception desk for visitors, and you should announce, advertise, and promote your activities in the exhibition area. It is important to focus on new products and use interactive presentations to increase their impact on the target audience. You can also promote them on the exhibition area and on the internet. If possible, organize press conferences.

You should select experienced and multilingual staff to promote your products and services. Your staff should be able to communicate with business officials over the telephone or computer, and their sales and marketing techniques should be efficient and suitable for the exhibition. You should also improve the exhibition and individual communication skills of your employees.

Place press releases in the room designated for press members and meet with members of the press in the press room.


After The Exhibition

After the exhibition, it is essential to send thank-you letters to the visitors, and plan and schedule appointments for commercial relations with your business partners and potential clients.